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Showing posts from September, 2009

eCPM - What It Is And How To Use It

I have been asked this question several times and noticed it posted recently so here is a quick explanation of what the eCPM means in adsense. I also calculate this for my other contextual advertising programs as it a very useful tool. eCPM is "effective cost per thousand." The m is a holdover, I'm assuming, from manufacturing where it is "cost per million." It is basically estimated earnings for every thousand impressions received. Don't be fooled by excessively high numbers at the start because as your sample size, i.e. impressions, increase your eCPM will most likely drop. eCPM is calculated by dividing your earnings by your impressions in thousands. earnings -------------- x 1000 = eCPM impressions I use it to compare ad units to help find optimal color, size, left/right placement etc. example: ad unit 1 has 500 impressions with earnings of $2.00 giving you an eCPM of $4.00. ad unit 2 received 400 impressions with earnings of 1.75 for an eC

Shel Israel, Author & Social Media Expert, Discusses Twitter

Watch Shel Israel, Author and social media expert, discus Twitter &its far-reaching potential in the business world. Shel Israel's Twitterville Part 1 Shel Israel's Twitterville Part 2 later all and have a profitable and productive blogging day Get more profitable and productive information by Following me on Twitter , or subscribing to my FEED .

Methinks We Doth Protest Too Much? Do You?

Have you all seen this video of a flash mob protest @ a Bay area Whole Foods? Sorta funny. What do you think? Do Americans protest too much or not enough? Have you ever been involved in a peaceful protest? Not peaceful? later all and have a profitable and productive blogging day Get more profitable and productive information by Following me on Twitter , or subscribing to my FEED .

Beer Makes Your Blog Better!

Yep...After a very short meaningless totally anecdotal study, I have decided that beer makes my blog better. How, you ask? Well let me explain. For those of you who drop by on a regular basis or subscribe to the feed and read that way, you may have noticed that I haven't posted much on many of my blogs recently. Since the middle of November I have been very busy and just have run out of time. I just have waaayyy to many projects going, and have been eliminating superfluous time-consuming ones since the first of the year. I made the mistake of getting too many irons in the fire and have been paying the price. I was on vacation quite a bit from the middle of Nov through the end of the year and just didn't have time to get to everything. I realized I was just spread too thin to really be enjoying the fruits of my endeavors and decided to begin a New Year's pruning. During the process of looking over data and analyzing projects from my blogs, affiliate marketing, variou

Obama in CGI

Watch Obama deliver the opening address to the 2009 Clinton Global Initiative later all and have a profitable and productive blogging day Get more profitable and productive information by Following me on Twitter , or subscribing to my FEED .

Got Beef? La Cense Beef - My First Hand Review

 Step 1 - First Hand Product Review La Cense Beef has been one of my most successful affiliate program MTD for August. I ran two ads with different keywords and had great success. Right now they are running a special for first time customers. Get 4 free steakburgers with purchase of $75 or more from La Cense Beef when you use the coupon code ATSB75! As with all of my most successful affiliate marketing programs, pay attention this is a key to success, I ordered the product and tried it out. I don't want to just put some ads and links out there about something I have not tried myself. Well, I must report that La Cense steaks are on par with some of the best steaks I have ever had. Grass fed beef tends to be leaner than grain fed and so cooking time becomes a bit more critical. I have to admit the first steak I cooked I overdid it a bit. Hey I was watching the Cubs game :). Well after this first trial and error the results were wonderful. The taste of the steaks and burgers had

How To Spread A Rumor

Got some information you want to circulate quickly and extensively? Learn what it takes to get people to pass it along. later all and have a profitable and productive blogging day Get more profitable and productive information by Following me on Twitter , or subscribing to my FEED .